SEO tactics must be involved in designing and development of a Website in order to make it search engine friendly. Optimizing a site in fact involves tailoring the whole site; its content, menus, design, images, videos, shopping carts and all those elements of a Website which will have exposure to the traffic from search engines. SEO services can be performed at home or they need to hire a professional SEO or take the help from a SEO company.
SEO is in fact an important part of the marketing a Website and it is a continuous process. Some simple tips to start the optimization of a site are:
Get metrics: There are many great analytics tools such as Google Analytics that can tell companies everything they want to know about Web site traffic. Get analytics installed and establish a benchmark for how much and what type of Web traffic you are getting.
Determine keywords: Determining what keywords and phrases your customers use for searching is the foundation of good SEO. Find out what the hot-button phrases are in your industry. There are also tools such as JungleTorch that can help customers determine what keywords and phrases are best for your business.
Define Objectives: SEO requires a sustained effort that will not yield success overnight. Determine what keywords and phrases you would like to rank highest for and develop a plan to incorporate these words or phrases into your SEO strategy.
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