Thursday, April 22, 2010

Search Engine Optimizing your Website

The term Search Engine Optimizing (SEO) your Website means to improve the volume or quality of traffic to your Web site or Web page. 
SEO tactics must be involved in designing and development of a Website in order to make it search engine friendly. Optimizing a site in fact involves tailoring the whole site; its content, menus, design, images, videos, shopping carts and all those elements of a Website which will have exposure to the traffic from search engines. SEO services can be performed at home or they need to hire a professional SEO or take the help from a SEO company.
SEO is in fact an important part of the marketing a Website and it is a continuous process. Some simple tips to start the optimization of a site are:
Get metrics: There are many great analytics tools such as Google Analytics that can tell companies everything they want to know about Web site traffic. Get analytics installed and establish a benchmark for how much and what type of Web traffic you are getting.
Determine keywords: Determining what keywords and phrases your customers use for searching is the foundation of good SEO. Find out what the hot-button phrases are in your industry. There are also tools such as JungleTorch that can help customers determine what keywords and phrases are best for your business.
Define Objectives: SEO requires a sustained effort that will not yield success overnight. Determine what keywords and phrases you would like to rank highest for and develop a plan to incorporate these words or phrases into your SEO strategy.

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